In recent times, the agricultural industry has faced numerous challenges, particularly in marketing and operational efficiency. Craig Bellfield, president of the next-gen three sales agency at Terrantic, highlights these issues and offers solutions through technology and data.
Marketing Challenges:
The ag industry, especially in regions like Washington and California, has struggled with effectively marketing high-quality products and adding value to them. Despite the ability to produce great products, the industry has not yet mastered the art of marketing these products efficiently.
Rising Costs:
Another significant challenge is the escalating costs of labor and materials. Over the past few years, these costs have increased dramatically, eroding profit margins and impacting the overall profitability of the agricultural sector.
Leveraging Technology:
To address these issues, Craig emphasizes the importance of leveraging technology. By collecting data and making it readily available in real-time, businesses can catch mistakes before they happen or right when they occur. This proactive approach can save costs and improve efficiency.
Automation and AI:
Automation is another critical area where technology can make a significant impact. Advances in automation and AI are now readily available and can be utilized to reduce downtime when setting up packing lines or production facilities. These technologies are not just future concepts—they are available and being used today.
A Call to Action:
Craig encourages growers to explore these technological advancements. By embracing new technologies, the agricultural industry can overcome marketing challenges, reduce costs, and improve operational efficiency.
Learn more by visiting www.terrantic.com
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